A Lidl shop of horrors? Hardly – it could be the future of food retail

Lidl

It’s been a big few weeks for me – first of all I popped my yoga cherry and last weekend another first, losing my value supermarket virginity. Now I’ve been to an Asda before, I’ve ventured into my fair share of Morrisons, hell, I’ve even worked in Safeway (for two, hellish weeks). But never had I crossed the barriered threshold of a cheap-and-cheerful emporium until the weekend, when I embarked upon Mission Hungover Roast Dinner in Lidl’s Hackney branch. I don’t really know what I was expecting exactly and wasn’t anticipating much but what I found definitely caught me by surprise.

Continue reading